BBI LESSONS: Unit 2 Chapter 8 - Marketing
Wed. Oct. 19th Target: to learn the basics of Marketing
1. Marketing Chapter Notes
2. All About You! Assignment
Thurs. Oct. 20th Target: to review and reinforce knowledge of information from Units 1 to 5
1. Offical Catch-Up Day #2
2. Please take this time to complete any missed assignment from Units 1-5.
Mon. Oct. 24th Target: to complete the "All About You" introduction to marketing assignment
1. 30 min.Please complete the "All About You" Assignment. Please print out a hard copy (4 slides per page) and drop it off electronically into your handin folder.
2. Apple Branding Article
3. Product Life Cycle Chapter Notes
4. Product Life Cycle Activity
5. Dragon's Den Episode - Holy Crap
Tues. Oct. 25th Target:
1. Watch and take notes on Marketing PowerPoint presentation - Take up Product Life Cycle Activity
2. Logorama - Video and Logorama handout - try to find the most logos!!
3. Brand Recognition Assignment
1. Marketing Chapter Notes
2. All About You! Assignment
Thurs. Oct. 20th Target: to review and reinforce knowledge of information from Units 1 to 5
1. Offical Catch-Up Day #2
2. Please take this time to complete any missed assignment from Units 1-5.
Mon. Oct. 24th Target: to complete the "All About You" introduction to marketing assignment
1. 30 min.Please complete the "All About You" Assignment. Please print out a hard copy (4 slides per page) and drop it off electronically into your handin folder.
2. Apple Branding Article
3. Product Life Cycle Chapter Notes
4. Product Life Cycle Activity
5. Dragon's Den Episode - Holy Crap
Tues. Oct. 25th Target:
1. Watch and take notes on Marketing PowerPoint presentation - Take up Product Life Cycle Activity
2. Logorama - Video and Logorama handout - try to find the most logos!!
3. Brand Recognition Assignment
Wed. Oct. 26th Target:
1. Finish Brand Recognition Assginment - print out slogan & logo of your product only (one page) and hand in - into red bin AND electronically
2. Bombarded by Branding video
3. Brand Preference Chart Activity
Thurs. Oct. 27th Target:
1. 5 minutes to print and hand in your Logo and Slogan Assignments
2. Story of Stuff Video
3. Story Stuff Video Questions
4. Chapter Notes - Marketing Concepts
Fri. Oct. 28th Target:
1. Finish and take up Chapter Notes - Marketing Concepts
2. Direct vs. Indirect Activity
Mon. Oct. 31st Target: Happy Halloween!!
1. Dragon's Den Episode - Pizza Pak**
2. Chapter Notes - Advertising**
3. Media Awareness Group Activity**
Tues. Nov. 1st Target:
1. Continue working on Media Awareness Group Activity Questions - hand in when done.
2. Catch up on missed assignments
Wed. Nov. 2nd Target:
1. Take up Advertising Chapter Notes
2. Chapter Notes - Market Research
3. Partner Activity: You Are the Researcher
Thurs. Nov. 3rd Target: to be educated about the basics of personal finance
1. Funny Money presentation - cafetorium
*Reminder*: Video make up session - Friday at lunch in Room 206
1. Finish Brand Recognition Assginment - print out slogan & logo of your product only (one page) and hand in - into red bin AND electronically
2. Bombarded by Branding video
3. Brand Preference Chart Activity
Thurs. Oct. 27th Target:
1. 5 minutes to print and hand in your Logo and Slogan Assignments
2. Story of Stuff Video
3. Story Stuff Video Questions
4. Chapter Notes - Marketing Concepts
Fri. Oct. 28th Target:
1. Finish and take up Chapter Notes - Marketing Concepts
2. Direct vs. Indirect Activity
Mon. Oct. 31st Target: Happy Halloween!!
1. Dragon's Den Episode - Pizza Pak**
2. Chapter Notes - Advertising**
3. Media Awareness Group Activity**
Tues. Nov. 1st Target:
1. Continue working on Media Awareness Group Activity Questions - hand in when done.
2. Catch up on missed assignments
Wed. Nov. 2nd Target:
1. Take up Advertising Chapter Notes
2. Chapter Notes - Market Research
3. Partner Activity: You Are the Researcher
Thurs. Nov. 3rd Target: to be educated about the basics of personal finance
1. Funny Money presentation - cafetorium
*Reminder*: Video make up session - Friday at lunch in Room 206
Fri. Nov. 4th Target:
1. Case Study - Fast Food Biz Wants K-Fed Ad Spiked - handout
2. Chapter 8 - Fill in the Blank - Review
3. Dragon's Den - Mercury Opera** **Evergreen Memories** **Dragon's Den Question Sheet
Mon. Nov. 7th Target:
1. Rethink Advertising Website/Videos
2. Rank advertisements sheet
3. Marketing Proposal Information Sheet** Marketing Proposal RUBRIC**
Tues. Nov. 8th Target:
1. Continue working on Individual Marketing Proposals - due Friday
2. Open Office link
Wed. Nov. 9th Target:
1. Work on your Marketing Proposals
2. If you are finished, you may work on the Unit 1 Bonus Mark Concept Map Assignment
Thurs. Nov. 10th Target:
1. Last day to work on Marketing Proposals - due tomorrow (no class time to work on them tomorrow)
2. If you are finished, you may work on the Unit 2 Comic Strip Bonus Mark Assignment.
Link to Unit 3 Chapter 12
1. Case Study - Fast Food Biz Wants K-Fed Ad Spiked - handout
2. Chapter 8 - Fill in the Blank - Review
3. Dragon's Den - Mercury Opera** **Evergreen Memories** **Dragon's Den Question Sheet
Mon. Nov. 7th Target:
1. Rethink Advertising Website/Videos
2. Rank advertisements sheet
3. Marketing Proposal Information Sheet** Marketing Proposal RUBRIC**
Tues. Nov. 8th Target:
1. Continue working on Individual Marketing Proposals - due Friday
2. Open Office link
Wed. Nov. 9th Target:
1. Work on your Marketing Proposals
2. If you are finished, you may work on the Unit 1 Bonus Mark Concept Map Assignment
Thurs. Nov. 10th Target:
1. Last day to work on Marketing Proposals - due tomorrow (no class time to work on them tomorrow)
2. If you are finished, you may work on the Unit 2 Comic Strip Bonus Mark Assignment.
Link to Unit 3 Chapter 12