Yearbook LESSONS - Unit 2: Sales Promotion & PhotoShop
Fri. Sept. 30th: Target: today you will create advertising and promotional materials for our first sales launch!
1. FIRST PROMO: Posters and Announcement information:
Yearbook First Sales Launch!
On Sale: Oct. 11th - 20th
Get last year's prices ($40 with an activity sticker, $45 without)
Price will be going up $5
When you buy, your name goes into a draw:
1st Prize: $100 Future Shop Gift Card
2nd Prize: IPod shuffle
3rd Prize: $50 Tim Horton's Gift Card
Grad Bios are free but only if you buy a yearbook
Yearbook theme: "Leave Your Mark" - when you buy, you get to leave your thumbprint on the "AHS Memory Tree"
Sales Launch Poster Images
2. Announcements should include most or all of the above information. Posters can just have the main/highlighted/important info. or each student can choose one item and we can hang them side by side so it's like stepping stones of posters creating a story...up to you!
3. Let me know before your print your poster so I can set it up for colour printing.
4. 3 people creating the poster boards.
5. 5-10 people putting up your own posters and the large Herff Jones posters.
4. Anyone covering an event today? Please sign up for a camera!
Mon. Oct. 3rd Target: top ten list for today
1. Ad/prize update - need two representatives to contact Tim Horton's and Future Shop managers - Jessalyn and ??? _______ (Jessalyn can you also finish filling out the wristband order form)
2. Covering an event today - sign up for camera - there are lots!
3. Print our letters and pictures for large billboards
4. Print out more posters?
5. Make sure I check over your annoucement the day before you read it - and hand in your rubric
6. Hand out/assign receipt books - make sure your name is on it in black!
7. Finalized Ladder and Staff Assignments - please read over and let me know asap if there needs to be any changes - transfer to large ladder
8. Create hard and soft copy of the master yearbook sales record
9. Old yearbooks - tear out page 1
10. Hand out/go over Sales/Announcement Assignment with marking scheme
Tues. Oct. 5th Target: to begin creating our yearbook
1. Start Yearbook Station Activity
1. FIRST PROMO: Posters and Announcement information:
Yearbook First Sales Launch!
On Sale: Oct. 11th - 20th
Get last year's prices ($40 with an activity sticker, $45 without)
Price will be going up $5
When you buy, your name goes into a draw:
1st Prize: $100 Future Shop Gift Card
2nd Prize: IPod shuffle
3rd Prize: $50 Tim Horton's Gift Card
Grad Bios are free but only if you buy a yearbook
Yearbook theme: "Leave Your Mark" - when you buy, you get to leave your thumbprint on the "AHS Memory Tree"
Sales Launch Poster Images
2. Announcements should include most or all of the above information. Posters can just have the main/highlighted/important info. or each student can choose one item and we can hang them side by side so it's like stepping stones of posters creating a story...up to you!
3. Let me know before your print your poster so I can set it up for colour printing.
4. 3 people creating the poster boards.
5. 5-10 people putting up your own posters and the large Herff Jones posters.
4. Anyone covering an event today? Please sign up for a camera!
Mon. Oct. 3rd Target: top ten list for today
1. Ad/prize update - need two representatives to contact Tim Horton's and Future Shop managers - Jessalyn and ??? _______ (Jessalyn can you also finish filling out the wristband order form)
2. Covering an event today - sign up for camera - there are lots!
3. Print our letters and pictures for large billboards
4. Print out more posters?
5. Make sure I check over your annoucement the day before you read it - and hand in your rubric
6. Hand out/assign receipt books - make sure your name is on it in black!
7. Finalized Ladder and Staff Assignments - please read over and let me know asap if there needs to be any changes - transfer to large ladder
8. Create hard and soft copy of the master yearbook sales record
9. Old yearbooks - tear out page 1
10. Hand out/go over Sales/Announcement Assignment with marking scheme
Tues. Oct. 5th Target: to begin creating our yearbook
1. Start Yearbook Station Activity
Wed. Oct. 5th Target:
1. Editors analyze Station Activity
2. Wristband update - Jessalyn
3. Mail away of 1st mapge of last year's yearbook - ?
4. Restaurant Ad creation - Abby
5. Follow up with Future Shop - ?
6. Tim Horton's update - Madison
7. Talk to teachers - all
8. Upload photos - staff who covered last - where are you uploading photos? Are you making back ups?!?!?
9. Work on billboard - ?
10. More posters - ?
11. Cheque Requisition for Herff Jones - Abby
12. Create ballots for draw - ?
13. Thank you letter for Donna Smith at Lifetouch (for IPod)
14. Create subfolders for ALL photos
15. Start keeping your Yearbook Journal
1. Editors analyze Station Activity
2. Wristband update - Jessalyn
3. Mail away of 1st mapge of last year's yearbook - ?
4. Restaurant Ad creation - Abby
5. Follow up with Future Shop - ?
6. Tim Horton's update - Madison
7. Talk to teachers - all
8. Upload photos - staff who covered last - where are you uploading photos? Are you making back ups?!?!?
9. Work on billboard - ?
10. More posters - ?
11. Cheque Requisition for Herff Jones - Abby
12. Create ballots for draw - ?
13. Thank you letter for Donna Smith at Lifetouch (for IPod)
14. Create subfolders for ALL photos
15. Start keeping your Yearbook Journal
Thurs. Oct. 6th Target: to learn the basics of PhotoShop
1. PhotoShop Activity #1 - Rotating* **Maple Leaf Picture for rotating*
2. PhotoShop Activity #2 - Cropping* **Bird Picture for cropping*
Secondary Activity: PhotoShop - Enhance Activity - Use Bird Picture - create a duplicate layer and do some Auto Enhancing and see the difference (you can even change into black & white! Click Ctrl+L and do some changes of your own.
3. PhotoShop Activity #3 - Recomposing* **People Running Stairs Pic - Recomposing**
4. PhotoShop Tutorial & Exercise #1 - Brush Up!* **Brick Wall for Brush Up*
5. PhotoShop Tutorial & Exercise #2 - Colour Splash!* **Girl Studying Picture for Colour Splash*
Amendments for Elements: Instead of a Black & White Layer - go to "Layer" then "New Adjustment Layer" and choose "Gradient Map" - then click "ok". Then choose the black and white option which is the first at the top left-hand side of the drop down option and follow the rest of the instructions.
6. PhotoShop Tutorial & Exercise #3 - Focal Point!* **Sports Picture for Focal Point*
Amendments for Elements: To create a "mask" click on the duplicated layer and then go to the "Layer" menu and "Create Clipping Mask". Then choose the magic wand tool and follow the rest of the instructions to blur.
1. PhotoShop Activity #1 - Rotating* **Maple Leaf Picture for rotating*
2. PhotoShop Activity #2 - Cropping* **Bird Picture for cropping*
Secondary Activity: PhotoShop - Enhance Activity - Use Bird Picture - create a duplicate layer and do some Auto Enhancing and see the difference (you can even change into black & white! Click Ctrl+L and do some changes of your own.
3. PhotoShop Activity #3 - Recomposing* **People Running Stairs Pic - Recomposing**
4. PhotoShop Tutorial & Exercise #1 - Brush Up!* **Brick Wall for Brush Up*
5. PhotoShop Tutorial & Exercise #2 - Colour Splash!* **Girl Studying Picture for Colour Splash*
Amendments for Elements: Instead of a Black & White Layer - go to "Layer" then "New Adjustment Layer" and choose "Gradient Map" - then click "ok". Then choose the black and white option which is the first at the top left-hand side of the drop down option and follow the rest of the instructions.
6. PhotoShop Tutorial & Exercise #3 - Focal Point!* **Sports Picture for Focal Point*
Amendments for Elements: To create a "mask" click on the duplicated layer and then go to the "Layer" menu and "Create Clipping Mask". Then choose the magic wand tool and follow the rest of the instructions to blur.
Fri. Oct. 7th Target:
1. Sales Launch Rules & Procedures regarding: filling out receipt book, transfering sales to master list, money box, ballots and ballot box, & "Leave your Mark" Tree - we need to make a ballot box
2. Finish Billboard
3. Work on email blast to parents
4. More posters?
5. Upload photos into their "new" folders.
6. Talk to your teachers! Use this Yearbook Pages Organizer to help you plan
7. More PhotoShop Lessons : Background Eraser Tool** *College Girl Pic**, Cookie Cutter Tool** *Couple Pic**, Healing Tool & Correcting Red Eye **Face with Blemish Pic* *Red Eye Pic** *Clone Stamp **Chick Pic* and How to Size Your File (Cover Project)
8. Journals!
Tues. Oct. 11th Target: To create our Cover in PhotoShop!
1. You will have most of the period to work on creating our Yearbook Cover in PhotoShop - new due date: Monday, Oct. 17th.
2. Staff selling today - please see me for money box, ballots, ballot box and instructions.
3. Journals
Wed. Oct. 12th Target: To create our yearbook endsheets in PhotoShop!
1. Upload photos, Advertisement updates (Tim Horton's, Future Shop, etc.), Talk to teachers of clubs/sports etc., transfer sales to master list.
2. Update your Yearbook Pages Organizer - I am going to call on you one by one to evaluate whether you are on track.
3. Start Endsheet Design Project
4. Selling or making an announcement today, please see me
5. Journals
**If you need copyright free pictures, try "StockXchnge" www.sxc.hu
Thurs. Oct. 13th Target:
1. Upload photos, advertisement updates, talk to teachers of clubs/sports etc., transfer sales to master list.
2. Continue with Cover and Endsheet Design Projects
3. Complete and show me your Yearbook Page Organizer
4. Selling or making an announcement today - please see me!
5. Journals
1. Sales Launch Rules & Procedures regarding: filling out receipt book, transfering sales to master list, money box, ballots and ballot box, & "Leave your Mark" Tree - we need to make a ballot box
2. Finish Billboard
3. Work on email blast to parents
4. More posters?
5. Upload photos into their "new" folders.
6. Talk to your teachers! Use this Yearbook Pages Organizer to help you plan
7. More PhotoShop Lessons : Background Eraser Tool** *College Girl Pic**, Cookie Cutter Tool** *Couple Pic**, Healing Tool & Correcting Red Eye **Face with Blemish Pic* *Red Eye Pic** *Clone Stamp **Chick Pic* and How to Size Your File (Cover Project)
8. Journals!
Tues. Oct. 11th Target: To create our Cover in PhotoShop!
1. You will have most of the period to work on creating our Yearbook Cover in PhotoShop - new due date: Monday, Oct. 17th.
2. Staff selling today - please see me for money box, ballots, ballot box and instructions.
3. Journals
Wed. Oct. 12th Target: To create our yearbook endsheets in PhotoShop!
1. Upload photos, Advertisement updates (Tim Horton's, Future Shop, etc.), Talk to teachers of clubs/sports etc., transfer sales to master list.
2. Update your Yearbook Pages Organizer - I am going to call on you one by one to evaluate whether you are on track.
3. Start Endsheet Design Project
4. Selling or making an announcement today, please see me
5. Journals
**If you need copyright free pictures, try "StockXchnge" www.sxc.hu
Thurs. Oct. 13th Target:
1. Upload photos, advertisement updates, talk to teachers of clubs/sports etc., transfer sales to master list.
2. Continue with Cover and Endsheet Design Projects
3. Complete and show me your Yearbook Page Organizer
4. Selling or making an announcement today - please see me!
5. Journals
Fri. Oct. 14th Target:
1. Upload photos, advertisement updates, talk to teachers of clubs/sports etc., transfer sales to master list
2. PhotoShop Merging Tutorial
3. PhotoShop Merging Assignment
4. Finish, print and drop off your Cover and EndSheet Projects
5. Finish and print your Yearbook Page Organizers
6. Journals! - I may do a spot check early next week!
Mon. Oct. 17th Target: to use your PhotoShop and Design knowledge
1. Finish Cover, Endsheets and Merge Assignments
Tues. Oct. 18th Target: to use your PhotoShop and Design knowledge to choose a winner of the Cover and Endsheet contest
1. We will look at all the Cover and Endsheet designs and pick a winner by way of ballot. Please make sure yours is dropped off to the Cover folder.
2. Distribute Photography handout and Interview handout reminder booklets
3. Link to Unit 3 Copy, Caption and Headline Writing
1. Upload photos, advertisement updates, talk to teachers of clubs/sports etc., transfer sales to master list
2. PhotoShop Merging Tutorial
3. PhotoShop Merging Assignment
4. Finish, print and drop off your Cover and EndSheet Projects
5. Finish and print your Yearbook Page Organizers
6. Journals! - I may do a spot check early next week!
Mon. Oct. 17th Target: to use your PhotoShop and Design knowledge
1. Finish Cover, Endsheets and Merge Assignments
Tues. Oct. 18th Target: to use your PhotoShop and Design knowledge to choose a winner of the Cover and Endsheet contest
1. We will look at all the Cover and Endsheet designs and pick a winner by way of ballot. Please make sure yours is dropped off to the Cover folder.
2. Distribute Photography handout and Interview handout reminder booklets
3. Link to Unit 3 Copy, Caption and Headline Writing